Trendy but Calm: Adult Coloring Books Selling Like Crazy

July 15, 2015
The Associated Press reports that adult coloring books are giving Harper Lee a run for the money on best-seller lists this summer. A story on the coloring book craze by the AP's Beth J. Hapaz has been published in more than 100 outlets across the country.

The story mentions that "Quarto Publishing will have 1.3 million in print this year ranging from mandalas to fairies."

"We cannot print them fast enough," said Amy Yodanis, Quarto's head of marketing. "We are getting orders of 60,000 at one time from some of our biggest retailers."

"People are stressed and anxious all the time," said Jeannine Dillon, Quarto's publisher. "Coloring is a way to calm down and unwind at the end of the day."

See the entire AP story .