Coloring Books Grow Up

May 19, 2015
Publishers Weekly reported on the latest craze in publishing with a feature on the popularity of coloring books. Featured in the story was information on The Quarto Publishing Group's coloring book program.

Quarto will easily have a million adult coloring books in print this year, with the market continuing to surge, said Ken Fund, president and CEO of Quarto, a publisher of illustrated and creative titles. Those sales are being led by its Zen Coloring Book series, which includes the bestselling Color Me Calm and Color Me Happy, both by art therapist Lacy Mucklow with art by Angela Porter. The books have gone back to press 10 times in the past six months, for a total of more than 275,000 copies worldwide. 'We imagined the books would appeal to adults looking to relax. But we never expected the responses we've received from people battling serious medical conditions,' added editorial director Jeannine Dillon, who came up with the idea for the series after coloring with her four-year-old son.


See the story here .