Quayside Publishing Declares March Beer Month

February 21, 2014
Inspired by the release of three "big name, beautifully done" beer books this January, Quayside Publishing Group, which specializes in illustrated nonfiction, has declared the month of March to be Beer Book Month.

Shelf Awareness reported that Quayside has also brewed up a corresponding blog, beerbookmonth.com, which has been featuring excerpts and selections from its beer titles since January. The trio of beer books are The Home Brewer's Guide to Vintage Beer by Ronald Pattinson, The Great Northeast Brewery Tour by Ben Keene and Craft Beer for the Homebrewer by Michael Agnew.

"With all of these books coming out around the same time, and the authors so motivated to get out there, we thought it would be a great opportunity to bundle them together and reach the audience in a different way," explained Katie Fawkes, marketing and public relations manager for Quayside's food, lifestyle and sex titles.

During March, the publisher has on tap a variety of in-store and online events, Twitter chats, giveaways and promotions. Most of the events will be in breweries and pubs, but Fawkes has also reached out to beer and hobby shops. Among the brewery partners are Stone Brewing Company and Dogfish Head, and a few more eccentric events are also on the docket, including a brewing session led by Ronald Pattinson in Colonial Williamsburg.

"We're trying to reach out to beer advocates and beer lovers, wherever they are," Fawkes said.