The Pocket Universal Principles of Design

The Pocket Universal Principles of Design by William Lidwell

150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers

Format: Paperback / softback, 320 Pages
ISBN: 9781631590405
Buy from an Online Retailer
$14.99 / £9.99

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from

Format: Paperback / softback, 320 Pages
ISBN: 9781631590405
Illustrations: 150 color photos
Size: 5 in x 5 in x 1 in / 127 mm x 127 mm x 25.4 mm