The Language of Graphic Design

The Language of Graphic Design by Richard Poulin

An Illustrated Handbook for Understanding Fundamental Design Principles

Format: Paperback / softback, 288 Pages
ISBN: 9781592538256
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For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Richard Poulin is cofounder, design director, and a principal of Poulin + Morris Inc. (, an internationally recognized, multidisciplinary design consultancy located in New York City. His work has been recognized by major design organizations, competitions, and publications including the American Institute of Graphic Arts (AIGA), Communication Arts, Graphis, Library of Congress, Type Director Club, and the New York Art Directors Club. Richard is a Fellow of the Society for Environmental Graphic Design, the organization's highest honor, and is a past President and board member of the New York Chapter of AIGA. He is the author of Design School Type (Rockport Publishers, 2017) and Design School Layout (Rockport Publishers, 2018). He lives in New York City.

Format: Paperback / softback, 288 Pages
ISBN: 9781592538256
Illustrations: 400 color photos
Size: 8.25 in x 10.25 in x 0.875 in / 209.55 mm x 260.35 mm x 22.225 mm

1 Point

2  Line

3  Shape

4  Form 

5  Light 

6  Color

7  Texture

8  Scale 

9  Movement

10  Space

11   Balance

12  Symmetry

13  Asymmetry

14  Tension

15   Closure

16  Expression

17   Abstraction

18  Tone

19  Contrast

20  Figure–Ground

21  Frame

22  Proportion

23 Image

24 Pattern

25 Typography

26 Grid





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