Really Good Packaging Explained

Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Really Good Packaging Explained
$45.00
Author:
Format: Paperback / softback, 272 Pages
ISBN: 9781592535453
Buy from an Online Retailer
US:
            
CA:
      
AU:
   

Description

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

The author

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Reader reviews

Specs

Format: Paperback / softback, 272 Pages
ISBN: 9781592535453
Illustrations: 500
Published:

You might also be interested in

Elements Of Composition
Learn the basics of composition with Drawing School: Fundamentals for the Beginner! The elements of composition are point, shape, mass, volume, texture, value, and color. Let’s talk about a few of them one by one. Point A point is a single mark on a page without depth, height, or length. A group of points in ...
Read More >
Celebrate Mother’s Day!
Mother’s Day is just around the corner and we’re sharing fun activities and recipes to help mom celebrate! Now through May 13th, get 35% off your order with the code MOM18. Dream Big Dreams Get Inspired Try the Latest Craft Trend Make Time for Self-Care  Gather Together in the Kitchen   Get Zen with Paper Crafts ...
Read More >
Expressive Painting: Reflections
How do you make a watercolor stand out? Try adding reflections! In Expressive Painting we see how to make our paintings alive. Reflections add energy and color to a scene. They can suggest an afternoon rainstorm or help make the foreground interesting. Paint reflections at the same time you paint the object. If there is a ...
Read More >
See More Posts