Visual Language for Designers

Principles for Creating Graphics that People Understand

Visual Language for Designers
$40.00 / £24.99
Format: Hardback, 240 Pages
ISBN: 9781592535156
Buy from an Online Retailer
US:
            
UK:
            
CA:
      
AU:
   

Description

Normal0MicrosoftInternetExplorer4

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Includes:

—How to organize graphics for quick perception

—How to direct the eyes to essential information

—How to use visual shorthand for efficient communication

—How to make abstract ideas concrete

—How to best express visual complexity

—How to charge a graphic with energy and emotion

The author

Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design. http://www.malamedconsulting.com

Reader reviews

Specs

Format: Hardback, 240 Pages
ISBN: 9781592535156
Illustrations: 300
Size: 9.25 in x 11.25 in / 234.95 mm x 285.75 mm
Published:

You might also be interested in

Elements Of Composition
Learn the basics of composition with Drawing School: Fundamentals for the Beginner! The elements of composition are point, shape, mass, volume, texture, value, and color. Let’s talk about a few of them one by one. Point A point is a single mark on a page without depth, height, or length. A group of points in ...
Read More >
Celebrate Mother’s Day!
Mother’s Day is just around the corner and we’re sharing fun activities and recipes to help mom celebrate! Now through May 13th, get 35% off your order with the code MOM18. Dream Big Dreams Get Inspired Try the Latest Craft Trend Make Time for Self-Care  Gather Together in the Kitchen   Get Zen with Paper Crafts ...
Read More >
Expressive Painting: Reflections
How do you make a watercolor stand out? Try adding reflections! In Expressive Painting we see how to make our paintings alive. Reflections add energy and color to a scene. They can suggest an afternoon rainstorm or help make the foreground interesting. Paint reflections at the same time you paint the object. If there is a ...
Read More >
See More Posts