Picture Books | 6 July 2015Hello from Wide Eyed Editions! Share article facebook twitter google pinterest “Wide Eyed Editions is a new imprint of The Quarto Group. We are creators of non-fiction for children and families and believe that books should encourage curiosity about the world we live in, inspiring readers to set out on their own journey of discovery. Our stellar cast of illustrators and authors will bring a new sense of wonder to classic themes in simple, quality formats that look and feel like beautiful objects.” Why we made this list: Wide Eyed Publisher Rachel Williams tells us why she and Editorial Director Jenny Broom, wanted to start a new non-fiction imprint for children… ‘I’ve always loved the idea that a book can transport you to another world – from the comfort of a chair or the breakfast table. But perhaps even more satisfying than this are books take you to this world – that’s right, Planet Earth – offering a fresh perspective on the place we call home. Wide Eyed Editions began with the knowledge that our world is an endlessly fascinating place, and families should get every opportunity to explore it through the medium of beautiful, intelligent books. It is also founded on the simple idea that many of us are visual learners – even before we can read we learn by looking at pictures – so why not make the illustrations of a non-fiction book just as interesting and surprising as the text? This is not a new idea by any means – my dad used to recount the things he learnt pouring over artworks in Books of Wonder Books for Boys in the 1950s, and series like Golden Books in the 60s and Look and Learn did a very similar thing. But, when forming this list for our international parent company, the Quarto Publishing Group, it felt that we could create something new and vibrant in this area that would speak to modern-day families. (Rachel Williams and Jenny Broom) Wide Eyed Editions is a collaboration between myself and Jenny Broom – our Editorial Director – and the incredible foreign rights, production, creative, sales and marketing teams at Quarto, alongside the artists and authors creating our books. We are a small team working within one of the most vibrant and creative cities in the world, where illustration talent is exploding and interesting thinkers and authors abound. We aim to make books that will be picked up and read once, and then read again – packed full of things to discover every time you look at the page. Our books are made in simple, quality formats that draw on the ‘science’ of design: the truth that our brains are drawn to beautiful objects, whatever age we are. As Lance Hosey wrote in the NY Times last year about brain scan studies: ‘Beauty literally moves us. The sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things.’ We hope you will reach out and enjoy our first books, now available in the UK, Australia and Europe and reaching the US in the fall! Atlas of Adventures – A collection of natural wonders, exciting experiences and fun festivities from the four corners of the globe by Rachel Williams and Lucy Letherland Find hundreds of things to spot and learn new facts about every destination. With epic adventures from the four corners of the globe and discoveries to be made on your own doorstep, this book will inspire you to set off on your own journey of discovery. Nature’s Day by Kay Maguire, Danielle Kroll Discover the world of wonder on your doorstep with this first book of nature. The Learning Garden: Colours & Counting by Aino-Maija Metsola Make learning fun with this stylish and tactile book of colours and counting. Lift the flaps to spot the odd one out! From the designer of Finnish design brand Marimekko. The 50 States – Explore the U.S.A. with 50 fact-filled maps! Explore 50 illustrated maps, each featuring state capitals, famous residents and key historical moments. Also includes a guide to the state flags and presidents of the USA. The Wonder Garden – Wander through the world’s wildest habitats and discover more than 80 amazing animals by Kristjana S Williams, Jenny Broom Wander through five of the world’s wildest habitats to discover 80 amazing animals. Share article facebook twitter google pinterest If you have any comments on this article please contact us or get in touch via social media.