Art Techniques | 15 January 2016Drawing For Graphic Design: Pictorial Images Share article facebook twitter google pinterest When it comes to graphic design, there are many different way to present an image. Drawing For Graphic Design shows how pictorial images can be used to convey message that you may not come across in a photograph. D Stylized icon / Büro Uebele Visuelle Kommunication Germany Pictorial images show such recognizable subjects as objects, figures, and landscapes. Within this territory, a drawn image may inhabit differing geographies of mediation, or degrees of complex naturalism versus stylization or simplification. One such geography might be called empirical—reproducing the characteristics of objects and scenes as they are observed in space /A , B /. The primary purpose of such drawing is as an alternative to photographic depiction, whether because photographs are unavailable or because the concept and message of the communication demands a particular form and visualization. E Stylized icon / Mehdi Saeedi Studio Iran Images of subjects in which a designer noticeably exaggerates elements, edits out information, or imposes a stylistic conceit (while retaining a generally naturalistic presentation), inhabit a sub-territory of stylization /C – G /. This kind of drawing exploits the recognizability of the concrete to ensure accessibility, but offers greater opportunity for metaphor, targeted and focused narrative interpretation, or conceptual evocation /E /. As a bonus, the stylistic qualities that are exaggerated or imposed will likely integrate more fluidly on a visual or formal level with other material, such as typography or nonpictorial symbols. Stylized icon / Topos Graphics United States As a pictorial drawing’s subject is dramatically simplified, and its forms abstracted to essentials—as in a graphic translation /C / or icon /D, F /—it migrates to yet another sub-territory that one might call reductive. The even more stylized quality of drawings inhabiting this geog- raphy radically augments both specificity of message and metaphorical power; its distilled simplicity creates a bold optical presence that facilitates perceptual immediacy and deep imprinting, making them especially useful for logos /G / and critical informational messages. In such drawings, empirical form and purely abstract visual qualities assume a simultaneous, even equivalent, presence, delivering a visceral and vital tension between the concrete and the conceptual. G Stylized icon / Steff Geissbuhler, C+G Partners LLC United States Buy from an Online Retailer US: Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels. Share article facebook twitter google pinterest If you have any comments on this article please contact us or get in touch via social media.