Over the past three years, Quarto Publishing Group, USA has focused on growing its cookbook list. In 2012, it had 35 food and cooking titles, many on what were then considered niche subjects like vegan cooking and low-sodium food. Today, the press has tripled the number of titles on its list to more than 100.
Quarto v-p, marketing director Amy Yodanis said that Quarto has also broadened its list with books like Michelle Cordero’s recently released Jelly Shots (Race Point), as well as series likeKids Cook French (Quarry Books) by Claudine Pépin, illustrated by her chef father, Jacques Pepin. And it launched a new initiative, This Is Your Cookbook, to allow consumers to produce and print high-quality hardcover cookbooks with their own or favorite Quarto recipes.
See the full Publishers Weekly story here .
According to licensed clinical professional art therapist Lacy Mucklow, co-author of the coloring books Color Me Happyand Color Me Calm, the colors themselves carry therapeutic qualities. That is to say, selecting colors can literally affect your mood.
Here’s a guide to how you can use colors to pep up or calm down—or combine them for a total mood makeover:
- Cool colors like blues, greens, and purples have a calming effect. Use them to literally chill out.
- Warm colors like red, orange, and yellow are pepper-uppers. Use them to pick up a bad mood.
- Bright colors are energizing, so turn to them when you want a little inner lift.
- Dark colors carry a lower energy, and can be used to ratchet down an overactive mind.
- Pastels and light tints communicate softness, and are soothing to the soul.
See the whole story at Parade.com .
Parade Magazine has a print circulation of 32 million and online views of 2.5 million per month.
The figures are enough to make every publisher envious: a business that's 70% backlist, writes Liz Thomson. "That's a good position to be in," agrees Marcus Leaver, CEO of the Quarto Group. "As we look for growth both in our existing business and with any potential digital way forward, it makes life slightly easier knowing we have that solid foundation."
...In both the UK and US, the "tidying up" has seen the Aurum Publishing Group and Quayside Publishing Group names dispensed with in favour of the Quarto Publishing Group UK and USA, respectively. Together, those "traditional" publishing businesses represent 48% of Quarto turnover-a surprise to the many who think of Quarto merely as "the world's biggest packager".
...The continual re-invention of Quarto is key to Leaver in this dynamic and changing publishing environment. "Ken Fund who leads the US business has done an excellent job bringing about a re-bound in 2013 after a disappointing 2012. He re-conceived the entire business and has built an excellent senior team." He and his colleagues look for talent in both obvious and less obvious places-at Walter Foster, one key figure began her career at the LAPD! "We're not sitting at the Ivy looking to agents for the next book, so we need diversity because we need to come up with a lot of ideas.
...Quarto's ideal book is All New Square Foot Gardening by Mel Bartholomew, a Long Island retiree. "It was first published in 1981 and still it did over three-quarters of a million dollars last year." A second edition was published last month and Leaver is touching wood that Quarto has hit pay-dirt again with Straw Bale Gardens by Joel Karsten.
See the entire story, along with an org chart of Quarto imprints here.