Quarto Gets Into Custom Cookbook Game

September 16, 2015

Over the past three years, Quarto Publishing Group, USA has focused on growing its cookbook list. In 2012, it had 35 food and cooking titles, many on what were then considered niche subjects like vegan cooking and low-sodium food. Today, the press has tripled the number of titles on its list to more than 100.

Quarto v-p, marketing director Amy Yodanis said that Quarto has also broadened its list with books like Michelle Cordero’s recently released Jelly Shots (Race Point), as well as series likeKids Cook French (Quarry Books) by Claudine Pépin, illustrated by her chef father, Jacques Pepin. And it launched a new initiative, This Is Your Cookbook, to allow consumers to produce and print high-quality hardcover cookbooks with their own or favorite Quarto recipes.

See the full Publishers Weekly story here .

Coloring Books Grow Up -- They're Not Just for Kids Anymore

August 10, 2015
The San Jose Mercury News featured Quarto Publishing Group titles in its feature this weekend on the adult coloring book trend.

Quarto CEO Ken Fund's interview also was featured in the article:

Publishers say the surge in sales began this spring. "We've been selling them for a long time, but the big spike really started earlier this year. I think it caught most publishers by surprise," says Ken Fund, CEO of Quarto Publishing Group USA, which markets the "Color Me" line and 24 other titles, selling 2.5 million copies since February.

"I think people are looking for ways to help them keep calm and stress-free," he says. "These appeal primarily to the female market, but it's crossed over into the male market, too, with tattoo images, skeletons, Day-of-the-Dead stuff."

See the entire story here .

Library Journal Features Quarto in Story About Coloring Books

August 7, 2015
The adult coloring book craze continues to grow. Library Journal quoted Publisher Jacqui Small, Marketing Vice President Amy Yodanis and Editorial Director Jeannine Dillon in a story about the trend and how it can be capitalized upon by libraries.

See the story here .

Trendy but Calm: Adult Coloring Books Selling Like Crazy

July 15, 2015
The Associated Press reports that adult coloring books are giving Harper Lee a run for the money on best-seller lists this summer. A story on the coloring book craze by the AP's Beth J. Hapaz has been published in more than 100 outlets across the country.

The story mentions that "Quarto Publishing will have 1.3 million in print this year ranging from mandalas to fairies."

"We cannot print them fast enough," said Amy Yodanis, Quarto's head of marketing. "We are getting orders of 60,000 at one time from some of our biggest retailers."

"People are stressed and anxious all the time," said Jeannine Dillon, Quarto's publisher. "Coloring is a way to calm down and unwind at the end of the day."

See the entire AP story .

Quarto Coloring Books Featured in Parade Magazine

July 14, 2015
The adult coloring book craze continues to make headlines. Parade Magazine, which is a supplement to Sunday newspapers across the country, ran a cover story on the phenomenon in its July 12 edition.

Race Point author Lucy Mucklow, who wrote Color Me Happy and Color Me Calm, offered tips on how to choose colors to convey your mood. Here's what the article said:

According to licensed clinical professional art therapist Lacy Mucklow, co-author of the coloring books Color Me Happyand Color Me Calm, the colors themselves carry therapeutic qualities. That is to say, selecting colors can literally affect your mood.

Here’s a guide to how you can use colors to pep up or calm down—or combine them for a total mood makeover:
  • - Cool colors like blues, greens, and purples have a calming effect. Use them to literally chill out.
  • - Warm colors like red, orange, and yellow are pepper-uppers. Use them to pick up a bad mood.
  • - Bright colors are energizing, so turn to them when you want a little inner lift.
  • - Dark colors carry a lower energy, and can be used to ratchet down an overactive mind.
  • - Pastels and light tints communicate softness, and are soothing to the soul.

See the whole story at Parade.com .


Parade Magazine has a print circulation of 32 million and online views of 2.5 million per month.

The Quarto Group Announces QuartoKnows.com

July 8, 2015
The Quarto Group is delighted to announce the launch of QuartoKnows.com, a new consumer facing site that showcases and promotes The Quarto Group's entire global publishing programme. The site allows consumers to discover more books in subjects they are interested in and presents books in ten subject areas each distinctly branded with a unique icon: Quarto Cooks, Quarto Homes, Quarto Drives, Quarto Kids, Quarto Lives (health & MBS), Quarto Plays (sport & games), Quarto Creates (art, craft & design), Quarto Thinks (culture), Quarto Explores (history, travel, science) and Quarto Gifts.

Each subject area has carefully curated recommendations, accompanying blogs full of rich content drawn from the books and focused social media accounts to drive consumer engagement. Direct to consumer sales will launch from 31st August in the USA and 30th September in the UK.

Marcus Leaver, CEO, The Quarto Group commented: "What better way could there be to enable consumers to discover more books than to present them clearly in response to their interest and searches? We want to be able to connect our books and their authors directly with consumers in a way that is responsive to what they're searching for. We know that what draws people to our books is that they provide critical and dependable information about the subjects they're passionate about. With the enormous breadth of subjects about which we have real expertise, deep content reservoirs, and fantastic communities around our authors, it is clear that Quarto really does know. We're excited at the opportunity this gives us to engage consumers and develop deeper and lasting relationships and provide more meaning to the Quarto brand."

About The Quarto Group:
The Quarto Group, Inc. (LSE: QRT) is the leading global illustrated book publisher and distribution group and is listed on the London Stock Exchange. Quarto employs about 400 talented and creative people in four distinct but complementary businesses – Quarto International Co-Editions Group; Quarto Publishing Group USA; Quarto Publishing Group UK and Books & Gifts Direct, Australia & New Zealand.

The Group is well positioned in resilient segments of book publishing with rich reserves of Intellectual Property. Quarto is uniquely positioned for growth as the industry adapts to new means of marketing, sales and routes to market. The Group's headquarters are in London where the Company was founded in 1976.

Publishers Weekly Notes New Era for Quarto

April 23, 2014
The Quarto Group was featured in Publishers Weekly London Book Show Daily on April 9, 2014. Here are a few excerpts from the article:

The figures are enough to make every publisher envious: a business that's 70% backlist, writes Liz Thomson. "That's a good position to be in," agrees Marcus Leaver, CEO of the Quarto Group. "As we look for growth both in our existing business and with any potential digital way forward, it makes life slightly easier knowing we have that solid foundation."

...In both the UK and US, the "tidying up" has seen the Aurum Publishing Group and Quayside Publishing Group names dispensed with in favour of the Quarto Publishing Group UK and USA, respectively. Together, those "traditional" publishing businesses represent 48% of Quarto turnover-a surprise to the many who think of Quarto merely as "the world's biggest packager".

...The continual re-invention of Quarto is key to Leaver in this dynamic and changing publishing environment. "Ken Fund who leads the US business has done an excellent job bringing about a re-bound in 2013 after a disappointing 2012. He re-conceived the entire business and has built an excellent senior team." He and his colleagues look for talent in both obvious and less obvious places-at Walter Foster, one key figure began her career at the LAPD! "We're not sitting at the Ivy looking to agents for the next book, so we need diversity because we need to come up with a lot of ideas.

...Quarto's ideal book is All New Square Foot Gardening by Mel Bartholomew, a Long Island retiree. "It was first published in 1981 and still it did over three-quarters of a million dollars last year." A second edition was published last month and Leaver is touching wood that Quarto has hit pay-dirt again with Straw Bale Gardens by Joel Karsten.

 

See the entire story, along with an org chart of Quarto imprints here.

Quarto Rebrands Publishing Division; Adds New Visual Identity

February 26, 2014
Quarto (LSE: QRT.L), the leading global illustrated book publisher and distribution group, on February 26 announced a rebrand of its publishing divisions, comprising new names and a new visual identity, which better represents how the divisions work together. With shared domestic, international and foreign language sales teams Quarto is one integrated supplier to customers worldwide. The new names and logos make this clear while capitalizing on the company's 38-year-old heritage.

This rebrand applies to Quarto's publishing divisions under names aligned to group identity and not individual imprints: Quarto International Co-Editions Group (unchanged), Quarto Publishing Group UK (formerly Aurum Publishing Group), Quarto Publishing Group USA (formerly Quayside Publishing Group). The many imprints within The Quarto Group, both those started organically and those acquired over the years, will keep their existing identity and visual style.

The designs from Sydney-based creative studio Philter take into account Quarto Group's visual foundations in illustrated books and the sophisticated design of the books published but with a modern, accessible look and feel in a vibrant color palette.

The publishing divisions of The Quarto Group are presented in line with a new group logo. The new group logo consists of a Q and a circle. The Q can be used on its own as a simple expression of the brand, while the circle which houses ‘The Quarto Group' becomes a flexible graphic device to display key positioning statements and convey The Quarto Group as the nucleus around which its divisions work. Each publishing division has a logo comprising its name within a circle in a distinct colour.

The distinctive and different Books & Gifts Direct logo was also designed by Philter as part of the recent consolidation and rebrand of two previous businesses and in support of a renewed marketing push for the direct marketing business.

Roll-out begins with this announcement with all divisions using the new branding immediately.

Marcus Leaver, CEO of Quarto, said: 'The transparency this re-branding exercise brings gives clarity to our customers and partners. It represents how all parts of Quarto works together to make great books and put them in customers' hands globally, wherever, whenever and however they want them through our consolidated multi-channel marketing and sales teams.'

Le Livre Blanc Author Featured in Vogue Magazine

February 24, 2014
Chef Anne-Sophie Pic, chef and author of Le Livre Blanc , is featured in the March 2014 U.S. issue of VOGUE Magazine.

VOGUE says, "France's Pic has won six Michelin stars on her own quietly refined terms - no small feat in the male-dominated world of haute cuisine.