American 1/2-ton Pickup Trucks of the 1960s

American 1/2-ton Pickup Trucks of the 1960s
$25.95 $20.76
Author:
Format: Paperback / softback, 120 Pages
ISBN: 9781845848033
Buy from an Online Retailer
US:
            
CA:
      
AU:
   

Description

In American 1/2-ton Pickup Trucks of the 1960s, Norm Mort picks up the story of the continuing popularity of the pickup truck in America. Although the 1/2-ton American pickup truck was still purchased as a basic utility vehicle during the '60s, more and more, consumers were looking for stylish, comfortable, good handling, and high performing trucks.

The important role played in American life by the lightweight, high-production pickup truck is often overshadowed by their innate ruggedness, reliability and utilitarian nature. Yet, as the quickly-changing decade evolved, so did the pickup truck, and the manufacturers' interpretation of them. Continuing its trend from the 1950s, a trend towards greater style, comfort and optional equipment, the pickup truck would less and less assume the lines and styling of its flashy, sibling car versions, and instead evolve an identity all of its own.

With vintage photographs and advertising material from the author's collection as well as new original photographs by his son, Andrew Mort, this book is a visual treat for the pickup truck enthusiast.

The author

Norm Mort began taking pictures of old vehicles parked at the side of the road before he was ten. At 12 years of age, Norm was the youngest member on the executive of the Antique and Classic Car Club of Canada, Toronto Chapter. In the 1960s he began accumulating photos and information on motoring. His personal vehicle collection has included everything from a 1922 D-Type Vauxhall and 1935 Morgan F2 to a 1966 Autobianchi van and 1962 Studebaker Station Wagon. A writer for magazines and newspapers such as World of Wheels, Sports Car Market, the Toronto Sun, Montreal Gazette, Old Autos, and numerous others in the field of transport for over 30-years, he has written more than 15 historic vehicle books in the Veloce series Those were the days ....

Reader reviews

Specs

Format: Paperback / softback, 120 Pages
ISBN: 9781845848033
Illustrations: 120 color & b-w photos
Size: 8.1 in x 7.5 in x 0.295 in / 205.74 mm x 190.5 mm x 7.5 mm
Published:

You might also be interested in

Making a Statement
“To boldly go where no man has gone before.” That’s a sentiment that any creator or innovator (or Star Fleet captain) keeps with them as they look towards the future. But in some cases, this enterprising spirit can be directed at the past. Within the pages of Art of the Hot Rod you can meet Ken “Posies” ...
Read More >
See More Posts