American 1/2-ton Pickup Trucks of the 1950s reveals the important role played by the lightweight, high-production, and basic 1/2-ton pickup truck in American post-war society, a role often overshadowed by its innate ruggedness, reliability and utilitarian nature.
As the 1950s progressed, so did the evolution of the pickup truck, which added more and more style, greater comfort, and ever increasing equipment options to its burgeoning model range. After the few drab colours first offered at the start of the decade, the pickup truck would assume similar styling and tri-coloured pastel paint finishes to its flashy sibling car versions.
Focussing on truck specifications, optional equipment, and industry facts and figures, this book also highlights some of the rarer makes and models, includes never before published images, and a dedicated profile chapter detailing five different design approaches from the decade.
With original advertising material, vintage images, and new photographs taken by Norm's son Andrew Mort, this book is also a visual treat for fans of the 1950s pickup truck.
Before he was ten, Norm Mort began taking pictures of old vehicles parked at the side of the road. At twelve years of age Norm was the youngest member on the executive of the Antique and Classic Car Club of Canada, Toronto Chapter. In the 1960s he began accumulating photos and information on motoring. His personal vehicle collection has included everything from a 1922 D-Type Vauxhall and 1935 Morgan F2 to a 1966 Bianchina van and 1962 Studebaker Station Wagon. An international writer for magazines and newspapers in the field of transport for 25 years, he has written more than a dozen books about historic vehicles, often collaborating with his son, photographer Andrew Mort.