Ryanair

How a Small Irish Airline Conquered Europe

Ryanair How a Small Irish Airline Conquered Europe
£9.99
Format: Paperback / softback, 272 Pages
ISBN: 9781845132934
Publisher: Aurum Press
Buy from an Online Retailer
UK:
            
CA:
      
AU:
   

Description

The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.

The author

Siobhán Creaton is a journalist and author of the bestselling Ryanair, the story of Europe's biggest airline, first published in 2004, and A Mobile Fortune: The Life and Times of Denis O'Brien, both published by Aurum, and Panic at the Bank, (2002). She is a former Irish Times finance correspondent. She lives in Dublin.

Reader reviews

Specs

Format: Paperback / softback, 272 Pages
ISBN: 9781845132934
Size: 5.079 in x 7.756 in / 129 mm x 197 mm
Published:

You might also be interested in

Triumph Motorcycles: How the West was Won
Nearly every motorcycle nut knows that Triumphs are the most famous bikes to ever come out of Great Britain. However, they also have an extensive history in North America and have been part of that continent’s motorcycling soul since long before World War II. From Triumph Motorcycles in America is an interesting tale of how the first Triumph ...
Read More >
Valentino Rossi Through the Years
In his home country of Italy Valentino Rossi is treated like a rock star. In the MotoGP record books, he goes down as one of the greatest motorcycle road racers of all-time. Amongst all of that is a colorful life filled with all sorts of racing machinery, rivalries, victories, as well as some lean times ...
Read More >
1912 Bugatti 5-Liter
In the early days of auto making, more powerful cars usually meant considerably more weight. From his base in Molsheim, France, Ettore Bugatti set out to make a trimmed-down performance car to stop the trend. To prove his point, the car was let loose on the race track where it fulfilled its destiny as a winner. ...
Read More >
See More Posts