Subtitle Matchless - in name & reputation
This is the inspiring story of how a young dropout with no academic qualifications and low expectations built a successful career based on an apprenticeship with Associated Motor Cycles Ltd, and eventually became Managing Director of his company.
It describes the very personal story of the ups and downs of factory life in the 1950s and 1960s. In particular, it conveys the unique atmosphere and excitement that surrounds the manufacture of motorcycles, an atmosphere that for those who have experienced it is like no other. The excellence of the training that was provided by the company enabled the writer to achieve far more than he ever anticipated.
The journey through the factory, starting with the lowliest of duties in the machine shops and ending as personal assistant to the top motorcycle designers of their time, is described in detail. It gives a rare insight into working practices within the different departments and the characters that were employed.
Supported by a host of period photographs and rare documents, it provides a unique record of work within the British motorcycle industry in the final years of its decline into oblivion.