Fooled Ya! How Your Brain Gets Tricked by Optical Illusions, Magicians, Hoaxes & More

Fooled Ya! by Jordan D. Brown and Emily Bornoff

How Your Brain Gets Tricked by Optical Illusions, Magicians, Hoaxes & More

Illustrated by:
Format: Hardback, 80 Pages
ISBN: 9781633221581
Publisher: MoonDance Press
Buy from an Online Retailer
$14.95 / £9.99

Don't be fooled by what your brain thinks you see! Fooled Ya! is a kid's guide to the mind bending world of illusions, perception, and why we can be tricked. Don't be fooled again, learn the tricks!

Discover the variety of ways our brains can trick us, from the visual trickery of optical illusions, to magicians' masterful use of misdirection, to strategies used by con artists. You can't always trust your brain, learn why with Fooled Ya! and you'll be less likely to be swindled, hoodwinked, or bamboozled. Brian Z. Brain is your illustrated guide, he will explain the inner workings of your mind and what makes it tick.

This mind bending guide to what you see and only think you see covers just about anything you could dream up. Sections include "Can You Trust Your Brain," "Fool the Five Senses," "How Magicians Mess with Your Mind," and "Learn to Be Less Gullible." Woven throughout are tons of articles that show off interesting stories and facts on subject ranging rang history, psychology, and even neuroscience!

Jordan D. Brown's works include Micro Mania and Crazy Concoctions. He has served as Educational Consultant for a variety of preschool children's television shows, including The Mr. Men Show (Cartoon Network), Dinosaur Train (PBS), My Friend Rabbit (NBC), and Miss Spider's Sunny Patch Friends (Nickelodeon). His clients include Sesame Workshop, Time for Kids, and Thirteen/WNET. He has written many articles for the American Museum of Natural History's kids' website, OLogy. He lives in upstate New York.

Emily Bornoff is a children's picture book designer, writer and illustrator working in traditional print-making techniques including lithography, screenprinting, intaglio and relief. A graduate of the Cambridge School of Art's famous Children's Book Illustration programme, she is now focused on creating new children's picture books and prints.

Format: Hardback, 80 Pages
ISBN: 9781633221581
Illustrations: 131 color illustrations
Size: 8 in x 10 in / 203.2 mm x 254 mm
"An eye-opener for readers who think their brains have it all figured out (but look what's telling them that, as the old joke goes)." - Kirkus Reviews
"Can you trust your brain 100 percent 24/7? Not always, and Brown presents a fascinating, often hilarious romp of uncovering what the brain is, what it does and how it can fool us.
Prepare to be dazzled with cool optical illusions and fun experiments to try. Learn how magicians trick your brain, how to spot con artists, liars and other scammers. The list goes on and on. Brown explains how all of this happens in a super-kid-friendly way using language that will appeal to readers/listeners.
Funny, informative and very clever, "Fooled Ya!" will have kids thinking about their brains in a whole new way and become, in the process, better critical thinkers." - Kendal Rautzhan for
“This is a great book for patrons who represent a niche audience: kids who are into magic. Not Harry Potter and fantasy stuff, but real magic—card tricks, mind reading, and ventriloquism. An added benefit is that the brain science that goes into fooling audiences—the neurological, sensory, physical, and psychological influences that make illusions possible—is seamlessly folded in. Step-by-step instructions for card tricks and intriguing exercises with optical illusions are intermingled with examples of instances where brain manipulation and psychological trickery come in handy: advertising, undercover police work, notorious con artists, hoaxes, mediums, and even professional sports hype. Immensely entertaining, the graphic-rich pages feature considerable chunks of text and numerous sidebars.” — Kathleen McBroom for Booklist Online Exclusive