This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.
Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.