Learn what type can say about a brand or product
Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Alex Fowkes is a freelance designer based in London, UK. While working full time Alex completed lots of typography-based briefs in his spare time, from personal pieces to commissions and album covers. His work varies from hand-drawn type to digital typography, but he always tries to retain a human element to his work. The Sony Timeline is the biggest typographical piece he has undertaken, measuring almost 150 square metres and taking over 2 months just to design.