Fashion Design Essentials

Fashion Design Essentials by Jay Calderin

100 Principles of Fashion Design

Format: Trade Paperback , 208 Pages
ISBN: 9781592538270
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$29.99 / £20.00 £16.00

Creative ideas are elevated by experience and expertise. This book sets forth a challenge to fashion designers: continue to expand your horizons, exercise your skills and experiment with strategies. Filled with inspiring fashion design details from around the world, Fashion Design Essentials supplies a selection of starting points for fashion designers of all levels, as well as a wide variety of useful examples for each stage of the design process.

Inside, you'll find insight on:

- How to define concepts and render them

- Understanding textiles and the process of selecting fabrics

- Developing sewing skills and constructing garments

- How to build a reputation and find an audience for your work

All 100 insights are beautifully illustrated with real-world fashion designs. If your creativity has staggered or stalled, the variety of subjects in this book will provide new ways to jumpstart it and refocus. Learn to employ alternative ways of thinking and actively pursue experiences that stimulate artistry with Fashion Design Essentials.


Jay Calderin teaches a wide variety of fashion and professional development courses at the School of Fashion Design in Boston, MA, where he is also the Director of Creative Marketing. He founded and serves as Executive Director of Boston Fashion Week. Calderin’s designs have appeared in the pages of Vogue and Elle magazines.
Format: Trade Paperback , 208 Pages
ISBN: 9781592538270
Illustrations: 200 color photos
Size: 8.5 in x 10 in / 216 mm x 254 mm
While "Fashion Design Essentials: 100 Principles of Fashion Design" is a must have for aspiring fashion designers it also contains a ton of information that any fashion lover will find just as useful. Calderin's book teaches not just what makes great fashion design but what makes great fashion, period. The book is as essential to anyone who is putting together a great outfit from what their wardrobe already contains as it is for anyone at any stage of their fashion design career. - Renee Mallett

Endeavoring to present the top fundamental principles of fashion design, this book is organized according to categories of inspiration, materials, technique, style, and trends. The technique section is the longest, covering everything from sketching to garment construction and sewing. In 100 short articles embellished with full-color photos and illustrations, Calderin (director, creative marketing & special projects, Sch. of Fashion Design; Form, Fit, Fashion: All the Details Fashion Designers Need to Know but Can Never Find) brings even highly conceptual and esoteric fashion design ideas down to earth. He addresses aspiring and working fashion designers of all levels, but other interested parties include avid Vogue readers and Project Runway fans. -- Library Journal, August 2011

May 14, 2012
Jay Calderin wrote the book on fashion design - literally. He is the author of the indispensable fashion design books "Fashion Design Essentials," "Form, Fit, Fashion" and "Fashion Design, Referenced." On top of teaching, and being executive of creative marketing, at the School of Fashion Design he is founder and executive director of Boston Fashion Week. Calderin's own designs have appeared in the pages of Vogue and Elle magazines. Read More.