Design Elements, Typography Fundamentals

Design Elements, Typography Fundamentals by Kristin Cullen

A Graphic Style Manual for Understanding How Typography Affects Design

Format: Paperback / softback, 160 Pages
ISBN: 9781592537679
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Kristin Cullen teaches graphic design at the University of Cincinnati and has also taught at the University of Illinois and the Rhode Island School of Design. For years, she worked as a designer at award-winning Chicago design firms, where she created a wide range of communication materials. She lives in Cincinnati, OH.
Format: Paperback / softback, 160 Pages
ISBN: 9781592537679
Illustrations: 300
Size: 8 in x 10 in x 0.5 in / 203.2 mm x 254 mm x 12.7 mm


Chapter 1: Type in Context

Definition and Function

In Practice

Chapter 2: Essential Elements

Anatomy and Terminology

Chapter 3: On Typefaces

Categories of Type

Selection Considerations

In Combination

Chapter 4: Typesetting Factors

Space and Spacing

Alignments and Paragraphs


Aesthetic Tailoring

Chapter 5: Structure

Baseline Alignment

Grid Systems

Alternate Methods




Image Credits



About the Author