Deconstructing Product Design

Deconstructing Product Design by William Lidwell and Gerry Manacsa

Exploring the Form, Function, Usability, Sustainability, and Commercial Success of 100 Amazing Products

Format: Paperback / softback, 240 Pages
ISBN: 9781592537396
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What makes a product successful?

How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate?

In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. New in paperback, this books aims to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable designers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including:

—Robert Blaich, industrial design

—Jill Butler, graphic design

—Alan Cooper, technology design

—Brock Danner, architecture

—Kimberly Elam, graphic design

—Donald Emmite, design history

—Larimie Garcia, graphic arts

—Scott Henderson, product design

—Kritina Holden, human factors

—Robert Kingslyn, graphic design

—Jon Kolko, interaction design

—Lyle Sandler, experience design

Continue the deconstruction at

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from

Gerry Manacsa is a visual designer, artist, and engineer who helped to pioneer the web frontier in areas ranging from mixed-media personal storytelling to interactive learning methods for corporate and industrial environments. He lives in Houston, TX.


Format: Paperback / softback, 240 Pages
ISBN: 9781592537396
Illustrations: 100
Size: 8.5 in x 10 in x 0.625 in / 215.9 mm x 254 mm x 15.875 mm


9093 Kettle

Absolut Vodka Bottle

Aeron Chair


AJ Cutlery

Angled Measuring Cup

Ball Clock

Ball Vacuum Cleaner

BeoCom 2 Phone

Bratz Doll

Bubble Lamp

Cabbage Patch Kids

Cameleon Stroller

Cifra 3 Clock

City Hall Clock

ClearRx Pill Bottle

Coca-Cola “Contour” Bottle

Coldspot Refrigerator

Crescent Adjustable Wrench

Cristal Ballpoint Pen

Crocs Shoes

Diamond Chair

Dish Soap Bottle

Dixon Ticonderoga Pencil

Egg Bird Feeder

Forehead Thermometer

FuBar Functional Utility Bar

Garbino Trash Can

Glock 17 Pistol

Good Grips Peeler

HomeHero Kitchen Fire Extinguisher

Hug Salt and Pepper Shakers

HurriQuake Nail

iBOT Mobility System

il Conico Kettle

IN-50 Coffee Table


iPod 5G

Jaipur Foot

Jawbone Wireless Headset

Jelly Fish Watch GK 100

Joystick CX40

Juicy Salif

Kryptonite-4 Bicycle Lock

LC4 Chaise Longue

LCW Chair

LED Watch PH-1055

Lil’ Pup Dog Bowl

Lounge Chair and Ottoman


Maglite Flashlight

Model 302-F1 Telephone

Moka Express

MoneyMaker Pump

Mouse M0100

Museum Watch

Natural Nurser Baby Bottle

No. 5 Flacon

Officer’s Knife

O-Series Scissors


Pencil Sharpener

Phonosuper SK 4


Pocket Survival Tool

POM Wonderful Bottle

Post-It Note

Pot-in-Pot Cooler

Power Mac G4 Cube


RAZR V3 Phone

Remote Control — Series 1

Roomba Robotic Vacuum Cleaner

Round Thermostat

Rubik’s Cube

Safety Razor

Segway i2

Selectric Typewriter

Silent Cello SVC-200

Sixtant Electric Shaver

Soda King Siphon

Sonicare Toothbrush

Stand Mixer

StarTAC Mobile Phone

SX-70 Camera

THUMP 2 Sunglasses

Titanium Series Padlock

Tizio Table Lamp

TMX Tickle Me Elmo

TOUCH! Tableware

Transistor Radio TR-610

Tykho AM/FM Radio

Variable Balans Stool

Vespa 150 GS

Walkman TPS-L2

Wiggle Chair


XO-1 Laptop

Zippo Cigarette Lighter







About the Authors