Design Elements, Color Fundamentals

Design Elements, Color Fundamentals by Aaris Sherin

A Graphic Style Manual for Understanding How Color Affects Design

Format: Paperback / softback, 160 Pages
ISBN: 9781592537198
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

With this book, designers will:

—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order

—See how known pairings and selection methods can be used in real-world projects

—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations

—Realize the basic tenets of color theory as it is broken down into clear and actionable directives

—Uncover tips and techniques for using color in client-based design work

Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.

Format: Paperback / softback, 160 Pages
ISBN: 9781592537198
Illustrations: 300
Size: 8 in x 10 in x 0.5 in / 203.2 mm x 254 mm x 12.7 mm

Introduction: Color in Design

Chapter 1: Communicating with Color

What Is Color?

Theory in Practice

Choosing a Color Palette

Color Systems

Chapter 2: Form and Space

Form and Space

Elements of Design

Color and Image

Type in Color

Chapter 3: Meaning and Emotion

Color and Psychology

Mood and Symbolism

Culture and Place

Aspects of Color

Color as Identifier

Chapter 4: Organizing with Color

Catching a Viewer’s Attention

Series and Structure



Color in Motion and Media

Chapter 5: Rules for Working with Color

Color Quick Start

Ten Rules for Working with Color

Real-Life Exceptions

Strategies for Working with Clients



About the Author

"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal