Brand Identity Essentials

Brand Identity Essentials by Kevin Budelmann, Yang Kim and Curt Wozniak

100 Principles for Designing Logos and Building Brands

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Format: Hardback, 208 Pages
ISBN: 9781592535781
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$40.00 / £24.99

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com

Format: Hardback, 208 Pages
ISBN: 9781592535781
Illustrations: 300
Size: 8.75 in x 10.25 in / 222.25 mm x 260.35 mm
Published:
July 23, 2010
On Fast Company's Co. Design blog, People Design previews their new book Brand Identity Essentials, and some of best strategies they know for creating memorable branding in an post titled 'Six Tips For Designing a Memorable Brand.' Read More.