A Designer's Research Manual

Succeed in Design by Knowing Your Clients and What They Really Need

A Designer's Research Manual
$25.00 $20.00
Author:
Format: Paperback / softback, 192 Pages
ISBN: 9781592535576
Buy from an Online Retailer
US:
            
CA:
      
AU:
   

Description

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

The author

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.

Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

Reader reviews

Specs

Format: Paperback / softback, 192 Pages
ISBN: 9781592535576
Illustrations: 300
Size: 7 in x 10 in x 0.125 in / 177.8 mm x 254 mm x 3.175 mm
Published:

You might also be interested in

Elements Of Composition
Learn the basics of composition with Drawing School: Fundamentals for the Beginner! The elements of composition are point, shape, mass, volume, texture, value, and color. Let’s talk about a few of them one by one. Point A point is a single mark on a page without depth, height, or length. A group of points in ...
Read More >
Celebrate Mother’s Day!
Mother’s Day is just around the corner and we’re sharing fun activities and recipes to help mom celebrate! Now through May 13th, get 35% off your order with the code MOM18. Dream Big Dreams Get Inspired Try the Latest Craft Trend Make Time for Self-Care  Gather Together in the Kitchen   Get Zen with Paper Crafts ...
Read More >
Expressive Painting: Reflections
How do you make a watercolor stand out? Try adding reflections! In Expressive Painting we see how to make our paintings alive. Reflections add energy and color to a scene. They can suggest an afternoon rainstorm or help make the foreground interesting. Paint reflections at the same time you paint the object. If there is a ...
Read More >
See More Posts