Typography Essentials 100 Design Principles for Working with Type

Typography Essentials by Ina Saltz

100 Design Principles for Working with Type

Format: Hardback, 208 Pages
ISBN: 9781592535231
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A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary.

Format: Hardback, 208 Pages
ISBN: 9781592535231
Illustrations: 300
Size: 8.68 in x 10.25 in / 220.47 mm x 260.35 mm
September 14, 2011
Seth Godin, best-selling author and marketing guru, lists Typography Essentials and Typography Workbook among the books to read to learn about type. Read More.