HOT ROD EMPIRE

Subtitle Robert E. Petersen and the Creation of the World's Most Popular Car and Motorcycle Magazines

Matt Stone
Price $35.00
Description Description Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today.

The end of World War II marked the release of pent-up war-years energy and the desire to live. For many this meant indulging in long-denied purchases, like a new car. For another group, including young vets, it meant a return to car building and racing. Money, exciting new cars, and speed parts all flowed freely in post-war America.

Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine. From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America.

Petersen’s magazines were rallying points for all aspects of the car, truck, and motorcycle hobbies, well as nurturing and promoting all aspects from car building to racing to show events. Hot Rod, Motor Trend, Car Craft, Motorcyclist, Off-Road and Four Wheel Drive and some 75 other enthusiast titles dominated magazine racks and provided substantial influence over transportation and numerous other hobbies.

Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen’s watch.
Format:
Format Paper Over Board + Jacket 208 Pages
ISBN:
ISBN 9780760360699
Size:
Size7.52 in x 9.25 in / 191.01 mm x 234.95 mm
Published:
Published Date September 25th, 2018
Matt Stone

Matt Stone (Glendale, CA), former executive editor of Motor Trend magazine, has been a professional automotive journalist and photographer since 1985. He is the author and photographer of several books, including Motorbooks’ best-selling 365 Cars You Must Drive (2006), My First Car (2011), McQueen’s Machines (2010), McQueen’s Motorcycles (2017) and Hot Rod Empire (2018). He is the co-author, with Preston Lerner, of Winning: The Racing Life of Paul Newman (2014) and History’s Greatest Automotive Mysteries, Myths, and Rumors Revealed (2014).

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