Cars & Racing | 4 October 2016Mustang: The Legacy Share article facebook twitter google pinterest When you think stunning American sports car, you likely think Mustang. There’s just something about the Mustang that is both nostalgic and intriguing, and they’ve maintained their reputation for decades. Check out the following excerpt from Ford Mustang 2015 on the legacy of this iconic car. THE MUSTANG LEGACY How does Ford Motor Company determine the essential ingredients when coming up with the perfect recipe for an all-new Mustang? Consider this description of that very challenge from Hau Thai-Tang, Ford Group Vice President of global purchasing, who served as Mustang chief engineer the last time Mustang was reimagined for the 2005 model year: “I joke that the best part about working on Mustang is that everyone knows what a Mustang stands for,” Thai-Tang wrote in the foreword of the hardbound history, Mustang Dynasty (2007, becker&mayer! and 2009, T-5 Design). “The worst part about working on Mustang is everyone knows what a Mustang is, and they are more than willing to tell you. As the chief engineer, you are tasked with coming up with the best overall balance of function, quality, cost, weight, and timing. In the process you will not please everyone, and you and your decisions will not always be popular. The key is to remember that you have to be true to yourself, the brand, and the customers. If you can do this, you will no doubt be successful.” Indeed, Mustang’s market success has always been tied to keeping the car true to its brand promise. Some longtime observers boiled down that Mustang brand promise to just three words: fast, fun, and affordable. But the essence of the Mustang brand and what the car delivers to drivers is a lot more specific than that. Of course, everything stems from the key ingredients used to cook up the original 1965 Ford Mustang introduced in April of 1964. But Mustang has kept evolving over these past 50 years to become much more than just America’s original pony car. In fact, how the car has become such a storied part of automotive Americana is rooted in Ford’s ability to successfully refine Mustang’s product formula each time it moved to a next-generation platform. Each of the five previous generations leading up to this redesigned 2015 Mustang has contributed to expanding and enhancing the Mustang brand. So all of those contributions had to be taken into account before Ford could put together a sixth-generation Mustang that can be seen as a worthy successor. For Ford product planners, understanding how Mustang came to be, how it has remained relevant to consumers, and the reasons behind its ongoing appeal has been key to defining what the sixth-generation Mustang needed to be for 2015. Buy from an Online Retailer US: UK: Only one car has consistently dominated the muscle-car marketplace and reinvented the genre with each new generation: the Ford Mustang. Since the Mustang marked the birth of the pony-car genre, there has been an annual battle for the muscle-car throne. Many American performance cars have come and gone. Some – such as Dodge Challenger and Chevrolet Camaro – have remained competitive, but only one has consistently dominated the marketplace and reinvented the genre with each new generation: the Ford Mustang. For nearly 50 years, Mustang has remained Ford’s most distinctive and emotional presence on the streets and byways of America. To maintain its throne, Ford has developed an all-new Mustang for the 2015 model year to coincide with the legendary pony car’s 50th anniversary, and Ford Mustang 2015 tells the inside story of the creation of this latest generation. Author John M. Clor, communications manager for Ford’s Special Vehicle Team, offers a completely unrestricted view of the design and production process, including access to Ford’s own imagery not available anywhere else. A necessary read for any Mustang enthusiast or muscle-car fan, Ford Mustang 2015 is your comprehensive guide to Ford’s all-new, sixth-generation pony car. Share article facebook twitter google pinterest If you have any comments on this article please contact us or get in touch via social media.