Art Techniques | 7 January 2016Designing Logos: A Closer Look at Gånola Share article facebook twitter google pinterest A brand is the personality of a product. And that personality has to be carried all the way through, from the messaging to the product and logo design. Design: Logo gives us a deeper look into Gånola’s logo and how they used a bigger meaning to design it. Gånola claims “if we can’t spell it, we don’t use it,” peanut butter, honey, oats, coconut, almonds, whole bran, cranberries, sunflower seeds, blueberries, green tea, coffee beans, bacon, apples, real maple syrup, whole oats, and cinnamon: That’s it. “Our brand name is derived from the Swedish term gå, which means ‘tread.’ Since, as active outdoors people and amateur environmentalists, we firmly believe in utilizing the world as our playground while treading lightly on the earth and leaving as little footprint as possible.” When it comes to natural or earth-friendly subject matters you normally see design approaches that are more organic. But this is a nice break from that predictable approach. The aesthetic they used is clean, simple, and iconic. This aligns with Gånola’s underline choice of ingredients and vision in that respect and reinforces the premise of their name as well. In an age that is digitally driven, it’s nice to see ideas thoroughly explored in analog form. Looking at these thumbnail sketches you can see several directions that could have equally been refined and executed into other nice design solutions on this project as well. The established brand colors used on each SKU work well, creating a cohesive product line. Secondary brand elements such as the iconography used to distinguish flavors and ingredients, brings a nice touch of fun to the branding as a whole. Having the actual product showing through the diecut window creates a nice visual contrast with the simplified nature of the packaging. Buy from an Online Retailer US: It’s inevitable. At some point in your career as a designer, you’re bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as “Close Ups,” in which the authors dissect 20 projects and point out the details that make each so successful, and five insightful essays by prominent logo designers. This must-have resource puts inspiration right in your hands, allowing you to peruse your ideas and see what other designers are doing in the field. With over 300 exemplary logo designs, you’ll be primed and ready to create outstanding designs of your own. Share article facebook twitter google pinterest If you have any comments on this article please contact us or get in touch via social media.