Art Techniques | 14 July 2016Beyond The Page: Designing For Usage Share article facebook twitter google pinterest What is designing for usage? It’s the idea that products can be aesthetically pleasing and functional. Best Practices for Graphic Designers, Packaging shows us some amazing examples of how designers have achieved this. To infinity and beyond protecting and merchandising a product, what is left for a package to accomplish? In a word: everything. At every step, we challenge ourselves to consider the life of both the materials and the possible reuse of the package itself. Editorial note: While we recognize the inherent waste that comes with most packaging and our role in this, we feel a grave responsibility to use what power we have to steer clients into thoughtful decisions about the role their packaging plays for future generations. If you haven’t seen it already, we highly encourage viewing Vice magazine’s excellent video on the effect of negligent plastic disposal: www.gripdesign.com/packaging/waste/. Project Description & Strategy: Brokula & Ž (Broccoli & Ž) is a clothing brand by Bruketa & Žinic ? oM, made from organically grown materials. Brokula & Ž believes everything good comes from within, so all of the clothing contains hidden messages written on the inside that can be seen only by you…and whoever undresses you. The messages are actually funny dialogues between Brokula (Broccoli) and Ž (a bird), who are the main characters of the product’s visual identity. like the products themselves, the packaging is also eco-friendly and was designed to be easy to assemble, without any glue or plastic. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase. The packaging had to be as eco-friendly as possible to align with the product and accurately represent the company’s commitment to sustainability. W hen the packaging feels like an extension of the product, it adds value. In this case, the packaging serves many purposes, from emotional to tactical. In addition to the ecological considerations, the packaging has to serve as a fun gift wrap and a practical protection of the product. Project Description & Strategy: Bookjigs is an original product innovation for a common need—bookmarks that attach to your book and include a ribbon so you never lose your place. Modern8 was originally engaged to design just the packaging but convinced the client that they should create an integrated approach by simultaneously designing both the product graphics and the package. They designed five different themes with six products in each theme. The corresponding countertop displays are not only aesthetically charming but also incredibly effective by showcasing how the product works. Wrapping the ribbon outside of the packaging proved to be somewhat of a headache for the designers as well as the client. Thankfully the idea was well supported, and the client was patient and excited enough to see the design achieved as intended. In the end, headaches and all, everyone involved was very happy with the result. Project Description & Strategy: This project came about through a genuine “a-ha” moment. The designer was enjoying a picnic lunch with friends and realized she’d forgotten to pack a knife with which to spread the butter. After laugh-worthy attempts to spread butter using the floppy foil lid, she imagined a simple remedy with a small change to the lid of the butter packet. Modernizing such a ubiquitous item ultimately enhances and changes an everyday food—bread and butter—making it simpler, smarter, and more special. Buy from an Online Retailer US: Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction. With more than a decade of package design under their belts, Grip has worked with clients big and small to help them with their branding and packaging needs and increasing their bottom line. They bring their real world experience straight to you in this must-have reference. Share article facebook twitter google pinterest If you have any comments on this article please contact us or get in touch via social media.